The Interaction of New Technologies and Development of Markets

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• The amazing speed of new technologies introduction in the markets will both create new, and develop, the markets (and thereby the products supporting these markets). This effect is shown very well in the mobile market. In the first years of the Nordic countries mobile networks, the mobile stations were large boxes. The battery technology was developed in an astonishing speed making the mobile phones a mass market. Later introduction of e.g. iPhone combined with the evolving social media applications led to substantial markets for high bitrate mobile access products. This has been one of the major revenue generators for the telecom industry the last years.

• Technology and solutions for data communication were mainly driven by the enterprise market (Ethernet and IP) and when the public communication market wanted to introduce the still not developed ATM based BISDN, the solutions from the enterprise market had conquered the market already.

• The same effect could be seen in the development of technology and solutions for the data centers where once again the enterprise market was the main driver.

• The development of technologies like deep learning are mainly driven through social media applications. These technologies are already the market winner for speech and face recognition solutions today.

• A few large cloud operators like Amazon, Microsoft, Google, Apple and Facebook are today driving and developing much of the current cloud technology by setting de-facto standards. These are also pushing the basic computer technologies because of the huge demands for server capacities.

• Finally, standardisation effort can only support a market evolution. It is extremely difficult to create a market through standardisation alone.